The Power of Building Trust and Relationships
Let’s face it: clients don’t just buy a product or service—they buy into YOU. The stronger your relationship with your clients, the more they trust you, and the more likely they are to return again and again. But how do you create that trust?

1. Listen, Don’t Just Sell
Selling is not about pushing a service or product onto your clients; it’s about listening to their needs and solving their problems. When a client walks in for a spray tan, take the time to ask them questions:

"Are you looking for a subtle glow or a deep bronze?"
"How long would you like the tan to last?"
"Do you have any skin sensitivities?"
Understanding their preferences allows you to customize the experience, and when you cater to their needs, they feel heard. When they feel heard, they feel valued. And when they feel valued, trust builds.

2. Be the Expert They Can Rely On
Your clients are looking to you as the expert in sunless tanning. Share your knowledge! Be the go-to person for spray tan aftercare, color recommendations, and product advice. This will not only improve their experience but make them more likely to book their next appointment or buy your products.

For example, suggest a particular solution for their skin type or offer them advice on how to extend the life of their tan. As you build your reputation as an expert, your clients will trust your recommendations and be more likely to invest in products and services you offer.

 3. Follow Up and Build a Relationship Beyond the Appointment
It doesn’t stop once the spray tan is done. A great follow-up is a powerful way to build lasting relationships. Send a quick thank-you message after their appointment, ask them how their tan is holding up, and remind them about aftercare tips. A simple follow-up shows you care about their experience beyond just making a sale.


Why This Matters for Your Business
As a sunless artist, you have a skill that can literally change the way people feel about themselves. But having that skill isn’t enough if you don’t know how to turn that talent into a thriving business. That’s where my Sales Mastery Course for Sunless Artists comes in.

In the course, I’ll show you step-by-step how to transform your spray tanning business into a profitable venture by teaching you the art of selling with confidence and authenticity. Here's what you'll learn:

Master the Mindset of Sales: Understand the psychology behind sales so you can stop feeling "salesy" and start building genuine, trust-based relationships with your clients.
Perfect Your Pitch: Learn how to introduce your services and products in a way that speaks directly to your client's needs and desires, increasing conversions and repeat bookings.

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